Welcome to the latest issue of the Bootcamp Ideas Boost.
In this issue we’ve put together a collection of articles and instructions on running fitness challenges for your bootcamp. These could be online through social media or email or something you run face-to-face.
Inside you’ll find:
- The steps to planning and running fitness challenges
- How to pick a goal for your challenge
- First hand experiences and lessons learned from other trainers
- And plenty of challenge ideas to inspire you
- Why Fitness Challenges Work
- The 5 Steps To Running a Successful Fitness Challenge
- Articles In This Boost
- Ideas For Fitness Challenges
- Previous Boosts
Why Fitness Challenges Work
The best thing about fitness challenges is that they get people engaged. They get people to ‘buy in’ and commit and prioritise the challenge as important.
Which makes them great for bringing in new clients, bringing back old clients, helping clients get results and/or deepening a sense of community amongst your clients.
There is a trick to doing it right though.
I’ve run challenges before that have fallen completely flat on their face. No interest. No engagement. Just the sounds of crickets in the cool evening air.
But lucky for you, in this week’s Boost we’ll be sharing everything we know to help trainers looking to run a fitness challenge have the best chance of success.
The 5 Steps To Running a Successful Fitness Challenge
Before I dive into our in-depth guides on organising your challenge, let me run you through the exact steps you need to follow to run a successful challenge.
Choose Your Goal
One failure point of a lot of challenges is that they try to do too much. Is your goal to find new clients? Engage your existing clients? Earn more money? Pick just one. This article will help you choose.
Pick A Length Of Time
Fitness challenges don’t need to be long. A 12 week challenge is a lot of work, but you’ll likely get people some good results. A 5 day challenge is much easier to organise and for some clients, that might be all they can handle to begin with. There is no right or wrong length of time, it really comes back to what your goal is which is why Step 1 is so important.
What Will Your Challenge Involve
Next you need to work out what will be included in your challenge and what platform you’ll use to deliver it. Start by asking yourself, what is a simple habit that I can teach people that will help them reach their goals? This article will give you some good ideas.
Price Your Challenge
Now you know what your goal is, how long the challenge is and what it will involve, you have all the information you need to price your challenge. As a rule of thumb, free and low-cost challenges are great for bringing people in and high-end priced challenges are better for creating lasting change with a small group of people.
Time To Promote!
Once you have everything decided, now it’s time to promote your challenge. Your Goal will tell you Who you’re promoting to. Your Length and Outline will tell you What you’re promoting. And your Price will tell you How much it is.
Articles In This Boost
So you’re excited to launch your first challenge. Woohoo! 🎉 But how do you choose which challenge to do? And how long will it run? And how much will you charge participants? In order to easily answer these questions and others, it’s important to first get clear on the purpose of your challenge.
At my gym, I have always found it particularly hard to keep my clients motivated throughout the summer. During those sunny months, everyone seems to prefer spending their free time outside hiking, swimming or cycling rather than in an enclosed room full of sweaty people. A Fitness Challenge can add that little extra bit of motivation to keep them engaged.
Ideas For Fitness Challenges
16 Fitness Challenge Ideas to Do With Your Bootcamp (Movement, Nutrition, Fun, Festive and All-Rounder)
Not ready to run a challenge at your bootcamp just yet?
You might find our previous Bootcamp Ideas Boosts helpful:
Kyle Wood created Bootcamp Ideas in 2010 when he was hunting around on the internet for workout ideas. He ran a successful bootcamp in Victoria, Australia and spends his spare time managing this site, adventuring (or lazying) with his wife and find new ways to make bootcamps even better.