If I set you a goal today of getting one new client next month, do you think you could?
Of course you could! No matter how stagnent your member pool is right now. No matter how long it’s been since you last got a new client, you would find a way to get just one new person.
Some ideas: You could ask a friend, ask that person who runs laps arount the park every morning, put a special deal out there, reach out to a client who stopped coming, share with everyone you meet what you do. It doesn’t have to be complicated.
New clients add new energy to your sessions, potentially bring new referrals in (people talk most about the new fitness class they go to in the first few weeks) and, very importantly for any business, bring in more money at very little extra cost to you (you’re already running the sessions aren’t you?).
The next question is, if you could add one new client next month, could you add just one every month for the rest of this year?
There are ten more months this year (it’s the end of Feb currently), so that’s 10 clients. What would 10 new clients mean for you, your sessions and your business?
If you earn on average $100 per client per month (in reality it’s probably more but let’s be very modest for this example), that’s an extra $1,000 per month by the end of the year.
If you can add just 2 new clients per month that’s an extra $2,000/month. Or if you can add one new client per week, that’s an extra $4,300/month.
So the last question is, if there something you could do to add a new client next month, why aren’t you doing it already?
Kyle Wood created Bootcamp Ideas in 2010 when he was hunting around on the internet for workout ideas. He ran a successful bootcamp in Victoria, Australia and spends his spare time managing this site, adventuring (or lazying) with his wife and find new ways to make bootcamps even better.