When you read books on business and strategy, it seems like creating and growing a business is a very linear path.
Step 1: Come up with the idea for your group training sessions
Step 2: Set class times and start promoting them
Step 3: People come to your class and love it
Step 4: Rinse & repeat
Step 5: Your classes will be chockas
The reality though is that running a business is much more like being whisked along on a roller coaster.
The above scenario looks much more like this:
High: Come up with the awesome idea for your group training sessions!
A little lower: Set class times and fumble through trying to promote them. This is tough!
First low: Only 2 clients come to your session
High: After 3 months of persisting you get 10 clients to every session this week
Low: Winter hits and people start dropping like flies
A bit higher: But you just reached 500 followers on Instagram
Low: Still barely any clients though
A bit higher: Spring is here, people start showing up for class again!
High: An awesome spring turns into a killer summer, you have to put on more classes!
There are many things outside of our control that will determine how a group fitness business goes. The seasons, new competition showing up, competition closing, the economy, clients moving away or getting new jobs or having babies, an amazing client that brings new friends every single session, etc.
The one thing we can control is how we show up. How we enjoy the highs and the grace we show in the lows.
When we do this, occasionally we’ll be able to see more than just the roller coaster. We’ll be able to see that there is a world around us and that we’re just on a ride.
Kyle Wood created Bootcamp Ideas in 2010 when he was hunting around on the internet for workout ideas. He ran a successful bootcamp in Victoria, Australia and spends his spare time managing this site, adventuring (or lazying) with his wife and find new ways to make bootcamps even better.