December. The month of parties and catch ups and end of year celebrations.
For those in the group fitness industry, this can mean absent clients and quiet classes (despite it being warmer weather here in Australia).
If you’re finding this to be the case for you, here are my tips for surviving and thriving at this time of year:
Take Some Time Off
For years I ran classes and trained clients around the holidays but it meant I missed out on catching up with friends and family. I also missed out on a great time of year for reflecting and recharging.
After a couple of years of doing this a more experienced trainer gave me the permission I needed to just take the time off. He said, ‘Your clients need it too. Absence makes the heart grow fonder’.
So here I am now giving you that same permission. Just shut down your classes for a week or two after Christmas and resume in the New Year reenergised and excited (actually don’t ‘just shut down’, go out with a bang, more on that in a moment.
Book In Clients For January
Speaking of the New Year, get your timetable up for January and start booking clients in now.
In Australia January means school break and summer which means lots of clients are operating on a different schedule to usual.
To deal with this I liked to run a limited schedule of workout classes during this time to keep the classes full (and give me a chance to enjoy the nice weather too).
Finish With A Super Bootcamp Week
Instead of just finishing classes on December 23rd and saying ‘See you next year!’ you want to finish the year with a climax!
Think of a season finale your favourite TV show. All of the storylines you’ve been following come to a head and they leave you wanting more and excited for the next season.
In the same way you want to give your campers a chance to test the fitness they’ve been working on all year and to leave them wanting more. I did this by running what I call Super Bootcamp Week.
During Super Bootcamp Week I’d challenge campers to come every day that week. The workouts that week were all epic, the best of the best. It was such a good way to end the year on a high note and to give campers a chance to challenge their fitness levels.
It was also a nice little financial earner to help cover things during a quiet January.
I’ve Put Together My Super Bootcamp Week Resources For You
I asked in our private Facebook group if people would like to see my old Super Bootcamp Week workouts and the answer was yes!
So I’ve spent the last 2 weeks gathering my workouts and filming some video lessons explaining exactly how I promoted and ran my Super Bootcamp Weeks.
This package is designed to help you keep some chill vibes coming into the silly season by giving you a simple system you can use to end your year on a high note and leave your clients craving more sessions with you in the new year.
Here’s what the done-for-you Super Bootcamp Week Challenge contains:
- A 5 lesson short course covering marketing, workout selection and more of the challenge
- 5+ done-for-you workouts to use during your challenge (editable Google Doc)
- Booking and attendance tracker (Google Sheet)
- A done-for-you promotional email template
Use the buttons below to get your copy of the Super Bootcamp Week Challenge or to find out more about it.
It’s $20 off ($29) until Saturday December 10th, then it goes to full price ($49).
If you’ve got any questions, leave a comment below and I’ll get back to you soon!
Kyle Wood created Bootcamp Ideas in 2010 when he was hunting around on the internet for workout ideas. He ran a successful bootcamp in Victoria, Australia and spends his spare time managing this site, adventuring (or lazying) with his wife and find new ways to make bootcamps even better.