Whether we have just started our bootcamp or have been running it for a while, it’s consistently the biggest pain I hear trainers having – How do I get more reliable, long term clients to come to my bootcamp?
Throw in a pandemic and the constant change that’s brought, and even the most sturdy fitness business may find themselves struggling to find and keep new clients.
After running my bootcamp for 12 months I noticed I was having a problem. While I was able to get new people signing up each week, the bootcamp wasn’t growing.
Each round I had the same number of people attending. (During the cold month’s it was often a slightly smaller number each round.)
But fast forward 6 months and I had to put on extra sessions and hired an assistant to handle the amount of people I had wanting to train with me. I was making more consistent money, I was loving seeing the same faces each week and when someone had to stop training with me I wasn’t worried because I knew there was two or three other clients just around the corner.
Running a successful bootcamp business seemed like a mysterious and elusive goal but after those 6 months I realised that I had actually just been missing on some pretty big things that I should have been doing from the day I started.
From there it was just a matter of flipping the right switches to get my bootcamp to a point that I felt it was successful.
(Some of those switches keep turning off and I had to keep flipping them back on – I feel this is what has happened to a lot trainers thanks to the pandemic.)
Tomorrow I’m going to show you five of the mistakes I was making (and that I see most other trainers making too) that were causing me to lose way too many clients each month and then I’m going to show you how to fix them.
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Kyle Wood created Bootcamp Ideas in 2010 when he was hunting around on the internet for workout ideas. He ran a successful bootcamp in Victoria, Australia and spends his spare time managing this site, adventuring (or lazying) with his wife and find new ways to make bootcamps even better.