We’d all like a larger group of clients at our sessions right?
A boost to our memberships?
Especially around this time of year when it’s cold and wet in the southern hemisphere and where people are away on their summer breaks in the northern hemisphere.
And the best way to get more clients is marketing, right?
But marketing is hard. We have to stand out. From millions of other businesses.
We have to have a Unique Value Proposition.
How on earth does one do that?
Simple. You are unique, by being more ‘you’ you’ll naturally create a more unique business.
Don’t you love a good personality test?
If you’ve been following Bootcamp Ideas for more than a moment, you’ve likely heard me talk about personality tests and strengths finders.
These are tests that you complete to usually find out how you best work.
Some examples are Myers-Briggs, Clifton Strength’s Finder, VIA Strengths, Sparketype and Enneagram.
I’ve experimented with a lot of these, and while they’ve all helped, nothing has been as profoundly helpful as Human Design. It’s helped in my business, in my relationships and even with parenting by understanding my kids personalities better.
For the last few years I’ve been studying more about Human Design and I’m ready to start sharing with you how you can apply it to your business to help you work the way that you are uniquely wired.
- less trying to copy others to only come up with subpar results
- more energy because you’re working with your innate gifts instead of fighting them
- more confidence as you feel permission to show up in your business as you really are
Human Design and FitPro Marketing
If you want to find out what your best approach to marketing is, first you’ll need to know your Human Design type.
You can look up your chart here. Find the word on the left under Type and don’t worry about the other stuff for now.
I’ve included some marketing notes for each type below.
Let yourself be seen.
- You probably find when you try to hustle or hard sell people it just ends up repelling them.
- You work best as a guide to others, showing them that there is a better way.
- Pick a platform and focus on sharing what you do instead of selling and hustling.
- By making yourself visible, people will can then come to you.
- Less is more, for you. Don’t feel like you need to keep up with everyone else. You’ll do your best work when you’re in a good mood.
- You’ll know you’re doing it wrong when you feel bitterness.
Be many things.
- Don’t overthink your marketing.
- Trust your gut to know what will work next and go with it. This may change in a split second so be ready to change tactics when you feel the impulse too.
- Use enjoyment as a metric for your marketing, it should light you up.
- You may be a bit of a jack-of-all trades, don’t feel like you need to just master one thing. It’s your diversity that makes you unique. Don’t pigeon hole yourself into one thing, instead share your diversity.
- You’ll know you’re doing it wrong when you feel impatience.
Do what excites you.
- What form of marketing is fun and satisfying to you? Experiment with different styles and focus on that one.
- The more energy and excitement you have for what you’re doing, the more you will attract others. Who wouldn’t want to join someone who is excited about what they’re doing?
- You might be very process oriented, so set up good systems to be able to replicate what’s working.
- Listen to your gut when making decisions around marketing.
- You’ll know you’re doing it wrong when you feel frustration.
It’s all about the space.
- Don’t worry about being consistent or trying to keep up with other’s marketing efforts. Be careful that you’re not doing what everyone else says you should be doing.
- Use conversations with existing clients or things you see in the world as inspiration for your marketing.
- Take the time to set up your work space properly and make sure you love it. Enjoying the space you’re in will help you create better marketing content.
- As much as you can, outsource and automate.
- You’ll know you’re doing it wrong when you feel disappointment.
Own your awesomeness.
- Don’t wait for clients to find you, get out there and find them.
- Look for where you can see the gaps in this industry and fill them.
- Talk to people about what you do, build relationships and a network. Actively invite others to join you.
- You won’t resonate with everyone, that’s okay. Move on to the next person.
- Take time out to recharge after doing a lot of marketing as it may wear you out.
- You’ll know you’re doing it wrong when you feel anger.
Why marketing hasn’t worked for you in the past
If you’ve been trying to learn how to market like the wrong type, it’s likely you had limited results or you kept burning yourself out.
By fine-tuning your marketing to align with who you are, you’ll find much more success and less burn out.
Did you have any ‘aha’ moments reading this? What was something that resonated.
Let me know below where it says ‘Leave A Reply’ below.
Kyle Wood created Bootcamp Ideas in 2010 when he was hunting around on the internet for workout ideas. He ran a successful bootcamp in Victoria, Australia and spends his spare time managing this site, adventuring (or lazying) with his wife and find new ways to make bootcamps even better.