How to grow a community of people who will follow what you do and, in turn, be happy to buy products from you.
(Note: This episode is a deep dive into Step 3 of the episode 5 Steps to Creating an Online Offer. We’ve already done deep dives on Step 1: What is the Problem you’re trying to solve? and Step 2: Testing Your Idea.)
When it comes to building an audience, a following or a community 2 things are key: Consistancy and Value. Consistancy will show people that you’re going to keep turning up and that you’ll stick around. Being valuable will help your message spread. Together it will help those who align with your values and the services you provide find you.
If you struggle with consistancy then start small. Try just 30 minutes a week dedicated to building your audience. Spend the first 15 minutes creating something to post then spend the next 15 minutes deliberately diving into where your audience is hanging out and help them.
If you feel like you don’t have anything valuable to offer then know this: You don’t need to be an expert, you just need to be a little bit further along the path than someone else. In fact, you can remember clearly what struggles you faced and are in a great position to help those who are just behind you.
You can use the player above to listen or you can click one of the links below:
- Android phone? Google Podcasts
- Apple phone? Apple Podcasts (previously known as iTunes)
- Podcast: 5 Steps to Creating an Online Offer
- Tool: Canva
- Tool: SocialBee
- Tool: The Ready State
- Instagram: Wayne Schwass
- Podcast: Dale interviews Wayne Schwass (coming Monday!)
Kyle Wood created Bootcamp Ideas in 2010 when he was hunting around on the internet for workout ideas. He ran a successful bootcamp in Victoria, Australia and spends his spare time managing this site, adventuring (or lazying) with his wife and find new ways to make bootcamps even better.