With so much going on at the moment, it can be hard to still get your name and your businesses out name out there (in a way that’s respectful).
The pandemic we’re in is a marathon, not a sprint so we need to be mindful of marketing in way that is sustainable.
In today’s episode Dale and Kyle share two ways to effectively spread the word on what you’re doing.
The ‘Level 1’ version just takes 5-10 minutes per day (which everyone can find time for) while the ‘Level 2’ version takes more time but can work really work as a long-term strategy.
The big take aways are:
- Don’t feel like you need to emulate big brands in the way they are advertising.
- This is a time for conversations, not just putting stuff out there for the sake of putting stuff out there.
- Consistency is king, so make it easy for yourself.
Here are the timestamps if you want to skip to a specific topic:
- The key for small business marketing [3:00]
- 5-10 minutes a day strategy (Level 1) [7:30]
- The long-term investment approach (Level 2) [16:00]
- But who will look at/care about your content? [24:00]
- Right here, right now [29:00]
You can use the player above to listen or you can click one of the links below:
- Android phone? Google Podcasts
- Apple phone? Apple Podcasts (previously known as iTunes)
We’re on a bunch of other platforms too. Just search ‘The Trainers Tribe’ in your favourite podcast app.
Who We Are
Dale and Kyle use this podcast as a way to share their advice and learnings in a casual, unfiltered format. We also both have ‘proper’ businesses where we help trainers and instructors improve their skills through various products. You can find out more about Dale and his offerings at Energetic Education and more about Kyle right here on Bootcamp Ideas.
Links and Things We Talked About
Here are the links to various videos, podcats and products we mentioned in this episode:
- Coco Cola Summer Ad
- Menulog Snoop Dog Ad
- @bootcampideas Sample 1 Min Video
- Sign falling on Dale Blooper
- Healthy Mind Positive Vibes Summit 2.0
Kyle Wood created Bootcamp Ideas in 2010 when he was hunting around on the internet for workout ideas. He ran a successful bootcamp in Victoria, Australia and spends his spare time managing this site, adventuring (or lazying) with his wife and find new ways to make bootcamps even better.