When we think of clients, we usually think of the people who hand over cash attend our bootcamp sessions.
The truth is though that is more like 4 different kinds of people who help your bootcamp exist. And not all of them give you money.
Here they are:
The Community Member
The community member follows you on social media and often stops to read your posts. They might walk past where you run your sessions or have a friend or family member who attends but they don’t actually attend any of your sessions themselves. They haven’t joined yet because of timing, money, location or that your sessions just aren’t a good fit for them but they are a big fan of what you’re about.
This person attends your sessions once or twice per week and that suits them just fine. They aren’t interested in coming any more than that. Perhaps they do your sessions alongside some other fitness activity or sport. Their time with you is a touchstone in their week that they rely on to be there.
This person has been looking for something to help keep them fit that they can do multiple times a week and your bootcamp has been a perfect fit for them. They come 2-4 times per week and you can pretty much guarantee they’ll be here next month. They may see your bootcamp as ‘their special time’ which is good but also means they aren’t keen to bring any friends along as it’s ‘their time’.
The Raving Fan
The raving fan makes up a small number of your clients. This person LOVES to tell other’s about your sessions. They come to as many sessions per week as they can and they are first to sign up for any new classes, workshops, events or courses that you run.
Each of these types of people is an important part of your business. Together they spread the word and keep money coming in.
However, it’s easy when trying to grow your bootcamp to put blinders on an start focusing in on just one type.
More social media followers. More people in one specific class time. More people bringing their friends along.
But the key to growing is in serving all of these people as best as you can.
So ask yourself: How can I add value each week to lives of each of these people?
Kyle Wood created Bootcamp Ideas in 2010 when he was hunting around on the internet for workout ideas. He ran a successful bootcamp in Victoria, Australia and spends his spare time managing this site, adventuring (or lazying) with his wife and find new ways to make bootcamps even better.