For most of her life, Martha never really thought about exercising.
Her body was there but she didn’t give it any attention beyond food, sleep and the odd walk. In some brief moments of inspiration over the years she had started a gym membership but never really gone.
Exercise was something other people did, and frankly it just seemed way too uncomfortable.
But about 14 months ago, something changed. She noticed her body couldn’t do the things it used to do. Even sitting on the floor for more than a few seconds was uncomfortable and even painful. A walk up a slight hill left her puffing and unable to talk.
One morning in another brief moment of inspiration she headed out for a short walk. That’s when she noticed a group of sweaty people exercising in the park near her house. They didn’t look serious like the people she’d seen exercising at the gym. They were laughing and… having fun?
Later, she looked around online and found the trainer. She quickly sent the trainer a message and moved on with her day.
That message was the spark that led Martha to exercising 2-3 times per week, every week for the entire year. The group was so supportive and the trainer took the time to really understand her goals and capabilities so she never felt like she was being pushed too far out of her comfort zone. Just little nudges.
This December will mark Martha’s 12 months of exercising regularly with her local trainer in the park. For the first time in her life she stuck to exercising and she’s noticed the differences in her strength, stamina and flexibility.
Martha’s story is loosely based on the story of one of my old clients. I wanted to share it as I wrote about celebrations today because even if you’ve had a flat year, perhaps business has been tough, perhaps life has been a lot, your clients still have a lot to celebrate and you should be there to cheer them on.
The end of the year marks another year they’ve committed to their health. Another year they’ve shown up for themselves and everyone around them.
And you should celebrate too because this marks another year of helping your community and helping people improve their lives!
It can be easy to gloss over the positives (an end of year review can help with this) because our brain tends to focus on just negative things or areas where we’re stuck.
So take some time, whether it’s by yourself or with a few loved ones, to celebrate your achievements for the year. To celebrate another year of waking up early and helping motivate others to live their best life (I find that saying corny too, but it really does apply here!).
Tip: One way to fund this is by using Profit First’s 5% profit account. Each week transfer 5% of your earnings to a separate account then use that money to celebrate your wins through out the year.
Celebrate Your Clients
I highly recommend, no matter the size of your fitness business, running some sort of end of year celebration. If you haven’t done one before it can be overwhelming to think about, especially with how busy this time of year can be.
It doesn’t have to be an all-out party though, here are some things I’ve tried that worked well grouped by how much time they’ll take:
- A special one-off workout – make it a little longer than your usual workouts with extra games. Running it in the morning on Christmas Eve or Boxing Day works well.
- Optional: For the above you might follow it up with a BBQ or potluck lunch.
- Drinks at the pub – low key an no catering required on your part.
- Break up coffee – after your final session for the year.
- An Amazing Race Challenge – lots of set up creating clues and stations and lots of help needed but a lot of fun. Finish up with a group lunch.
- Awards Night – give out awards to members for attendance, years with you, best joke, etc.
How do you like to celebrate the end of the year for yourself and your clients? Share with us below and we’ll turn this post into a great ideas resource for years to come.
Kyle Wood created Bootcamp Ideas in 2010 when he was hunting around on the internet for workout ideas. He ran a successful bootcamp in Victoria, Australia and spends his spare time managing this site, adventuring (or lazying) with his wife and find new ways to make bootcamps even better.