Welcome, dear readers, to our first issue of the Bootcamp Ideas Boost.
In this brand-new format, we’ll be uploading all of our content for the entire month to Bootcamp Ideas in one go. We’re calling this new format the Bootcamp Ideas Boost.
- What It’s About:
- Relationships and Retention
- This Month’s Issue:
- Retention and Relationships Links:
What It’s About:
As I mentioned last week we’re doing this for two reasons:
The first is that it lets us pick a topic and dive deeply into that with articles and workout ideas from myself and the community. This hopefully means better quality content for you. Our theme for this month is Relationships and Retention.
The second is that I want you to feel empowered when it comes to what content you consume. With social media and streaming services, the amount of content constantly grabbing for our attention is exhausting. Rather like my 10 year old nephew when he’s bored.
By releasing everything at once you can choose what and when you want to read. Read it all today or read some now and come back later for the rest.
For those that get our emails, instead of being just another email in your inbox every week, my hope is that you’ll get excited when you see we’ve dropped a new issue.
Relationships and Retention
Thanks to Ryan Howard on The Office, we all know that it’s cheaper to keep a customer than it is to acquire a new one.
Ryan: Is it cheaper to sign a new customer? Or to keep an existing customer?– “The Fire” Season 2 Episode 4 of The Office
Dwight: Keep an existing…
Michael: [to Dwight] Shut, it. Can I… can I just do it please? [to Ryan] Uh, it’s equal.
Ryan: It is ten times more expensive to sign a new customer.
Michael: Okay. Yes! It was a trick question.
Current research shows that it’s actually 5 times more expensive to get a new customer than it is to keep an existing one. That means that if you’re only going after new clients, you could be losing a lot of money. We need to find a balance between Retention AND seeking out new clients.
A great way to do both is to put a focus on Relationships. Things like:
- Making sure your clients know you care
- Checking in regularly with your clients
- Going out of your way to help them get results
- Getting to know people in your local community
This month’s issue gives you some practical advice on how to do this.
This Month’s Issue:
By Kyle Wood
One of the problems many new Bootcamp Instructors face is understanding how to keep their clients coming back for more. Group fitness has shifted from 4-week ‘get-in-shape’ bootcamps to something that people do all year round. How do you keep people coming all year?
By Theresa Prior
You need a pair of running shoes, but you’re not sure where to get them from. So you go along to a few shoe shops to try on a few different pairs. Shop 1: Gives you one experience. Shop 2: Gives you a different. Why do you end up going back to Shop 2 for your next pair of shoes?
By Janice Ainsworth
Saturday, March 14, 2020 Janice was faced with the scariest business decision she had ever had to make. She received notice that the building I rent for my fitness classes would be closed for 3 weeks due to COVID-19. This is the story of how Janice’s bootcamp has continued to thrive 12-months into only running sessions online.
If you find that your groups are a little less cohesive than you’d like, then you may need to spend some time on team building. This will help take your groups from just a bunch of people that get together for a workout, to a team of people that look out for each other and push each other to work hard in your sessions.
We are all inherently social beings. We all want to feel as though we belong. And your clients are no different! Build quality relationships between your clients and you’ll start to see amazing retention in your classes – as they are more likely to come back to catch up with each other just as much as they come back for your amazing workouts.
Retention and Relationships Links:
Here are some recommended articles, videos and podcasts from other resources that are on the topic of Retention and Relationships:
- Article: 10 Rules for Building an Online Community in 2020 – Noele Flowers
- Article: The Importance of Bringing Your ‘Game Face’ – Bootcamp Ideas
- Article: 15 Ways to Maximize Personal Trainer Client Retention – The PTDC
- Podcast: How to Maintain and Build a Community Online – The Trainers Tribe
- Video: 3 Tactics To Remember Your Clients Names You Can Start Doing Today – Bootcamp Ideas
- Website: Group Fitness Workout Ideas – BootCraft
- Book: Tribes: We Need You To Lead Us – Seth Godin
- Book: Braving The Wilderness – Brene Brown
Ready to get started? Read the first article in this month’s Bootcamp Ideas Boost: How To Keep Your Bootcamp Clients Coming Back – 3 Tips
Kyle Wood created Bootcamp Ideas in 2010 when he was hunting around on the internet for workout ideas. He ran a successful bootcamp in Victoria, Australia and spends his spare time managing this site, adventuring (or lazying) with his wife and find new ways to make bootcamps even better.