When I was starting out with my bootcamp I had one question:
‘How do I get people to come to my bootcamp?’
As a new, unknown fitness option it can be overwhelming to think about trying to find 10, 20 or 50 new clients. But slowly and steadily I built my numbers up and managed to get a steady steam of new members joining.
It was around then that I realised that not all clients stay forever. Some left or disappeared and I didn’t know why. So that let me to the next two questions:
‘How do I keep these people coming? And how can I create better systems to stay consistent?’
You are probably at one of these two stages, so I’ve split this page into two parts:
Part 1 is for trainers somewhere between ‘I’m just thinking about starting my own bootcamp’ and ‘I’ve started but I’m still in my first year.’ This period of time is really about getting set up and getting the word out there.
Part 2 is for trainers who are better established. They’ve been running their own sessions for over 12 months and are now looking for ways to grow what they already have.
Part 1 – 12 Months or Less
The first 12 months is about creating a great product (which is your workouts and you) and getting people coming to your sessions.
Chapter 1: Getting Set Up
- 📃 What’s Important To You?
- 📃 6 Reasons You Should Run Your Own Fitness Business
- 📃 The Complete Guide To Bootcamp Equipment – Budget, Established and Dream Kits
- 📃 3 Seriously Helpful Things That Minimalism Can Teach Us About Running A Bootcamp Business
- 📃 The 3 Crucial Elements That Keep Trainers In Business Past Their First Year
- 🎙 Starting A Bootcamp Business With $100
Starting a Bootcamp Business
Learn from my mistakes as I walk you through my journey of launching a bootcamp, failing and then launching a long lasting successful bootcamp.Download
Chapter 2: Make Your Product (The Workouts) Er-may-zing
- 📃 The 4 Pillars of Great Bootcamp Planning
- 📃 Plan Then Flow
- 📃 3 Ways You Might Be Messing Up Your Bootcamp Sessions
- 🎙 Planning the perfect bootcamp session
21 Days of Bootcamp Ideas
Let me show you how to plan, schedule and coach amazing bootcamp workouts in this free series.
You’ll also get 3 weeks of workout ideas to use, modify and learn from.
Chapter 3: How Much Should You Charge?
- 📃 Are you charging enough money?
- 📃 How to work out how much to charge per session
- 📃 Is your business sustainable? How to fix
Chapter 4: Finding Your First Members and How To Market Yourself
- 📃 On Approaching Your First Ever 10 Bootcamp Clients
- 📃 Why Building Trust Might Be The Most Important Thing You Do in Your Group Fitness Business
- 📃 First Session Expectations
- 📃 How Do I Get More Clients?
- 🎙 Marketing Without Marketing
Helpful Tools For the First 12 Months
Make planning your sessions 100% easier with the tool I would have used, but I hadn’t created yet. Lucky for you, it’s now available.
No need for fancy booking software yet, spreadsheets and docs will help you track client attendance and workouts.
These days you need a way to take payments online. Both Stripe and PayPal let you send invoices and set up recurring payments.
Part 2 – Beyond 12 Months
After your first 12 month’s is over, it’s time to start thinking deeper and wider.
How can your business become a pillar of your wider community? How can you turn your best clients into super fans?
Chapter 1: Creating Super Fans
- 📃 Different types of campers
- 📃 How To Create Buzz By Running a Competition or Giveaway
- 📃 What if the goal was to never see your clients again?
- 📃 4 Steps to Sold Out Group Fitness Classes
- 🎙 How To Get Your Name Out There
Chapter 2: Creating Great Business Systems
- 📃 Make Friday Session Planning Day
- 📃 How To Take Time Off AND Keep Your Clients Happy Over The Holidays
- 🎬 Create a Step by Step Client Induction System
- 📃 How to do a Yearly Review That Rocks
- 📃 The power of one new client
- 🎙 How To Find Time For All Of The Things
Chapter 3: Solving Problems & Troubleshooting
- 📃 Stop Using Shaming Advertising
- ✉ How To Reactivate Your Missing Bootcamp Clients [Email Template]
- 📃 Keep your eyes on the prize
- 📃 Why One Negative Comment Can Completely Ruin Your Week
- 📃 22 Quick Tasks You Can Do Today For a Thriving Fitness Business
- 📃 Marketing Strategy vs. Tactics: Which is better?
- 🎙 Flaky Clients & How to Motivate Them
- 🎙 Don’t Make the Mistake of Asking the Wrong Questions
Chapter 4: Improve Your Workouts
- 📃 Teaching Clients How to Train at 100%
- 📃 3 Mistakes Trainers Make When Using Play & Games In Their Sessions
- 📃 3 Things I’ve Recently Relearned About Being a Group Trainer
- 📃 The Dungeons and Dragons Handbook for Group Fitness Planning
- 📃 Put Down the Stopwatch – Using Pacemakers in Class
Helpful Tools for 12 Months and Beyond
Keep in touch with your current and past clients with regular, helpful, interesting emails. There are lots of email providers but I like ConvertKit best.
Free is good, until you’re the product. Upgrade to Dropbox to share files, auto back up to the cloud and access your files from any device.
A tablet with a shock proof case is a must for trainers. Keep all of your session ideas in one place, check clients in to sessions and use it as a timer on the go.
Need to keep track of payments, clients and sessions? Then you need some proper booking software. I like PTminder for this.
You can never have enough high quality workout ideas, especially if you’re planning 5+ unique sessions per week. Fitness Game Zone is another excellent resource.