It’s easy to think that if only you had more clients, you’d feel more confident in the service you provide.
And with the confidence, you’d be able to inspire more people to join your sessions.
And so on.
But it’s a bit of a chicken and an egg scenario. Your confidence is waiting for more clients. And clients (and potential clients) are waiting for your confidence.
(You can go ahead and apply this across all areas of your business too: marketing, admin, money, work-life balance.)

But this is actually a lie.
While having a few clients can increase your confidence a little, I’ve been in situations were I’ve had lots of clients and still felt out of my depth.
The error is in thinking that more clients and a more successful business is what will make you more confident. Confidence isn’t built by outside factors, it’s build from the inside out.
Small, repeated actions build our confidence. Things like:
- Doing your own workouts even if it means you miss out on something else
- Learning a new skill
- Challenging yourself in some small way
- Intentionally building new supportive friendships so you have people at your back
- Saying you’ll do something and following through, especially when you change your mind or it gets hard later
So don’t wait until you have more clients knocking at your door to feel confident. Start with some small confidence building habits and routines and the people will follow.
Kyle Wood created Bootcamp Ideas in 2010 when he was hunting around on the internet for workout ideas. He ran a successful bootcamp in Victoria, Australia and spends his spare time managing this site, adventuring (or lazying) with his wife and find new ways to make bootcamps even better.
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